InfoComm for LG is not only a roll up of all the smaller shows throughout the first part of the year, it is also the big launch for the new products moving forward into the next year. This meant that LG needed to have an exceptional exhibit presence at InfoComm as a platform from which to start the new season off on the right foot. By combining some custom built overhead signage treatments with TSF’s already extensive repertoire of custom rental exhibit components, we were able to create an exhibit that met all of LG’s functional requirements while being eye-catching at the same time.
The LG exhibit at InfoComm featured a double deck with VIP conference rooms on the upper level and a 3-D TV theater on the lower level. In addition, TSF created vignette pods with ideas borrowed from all of their previous shows and integrated the message from all their different market segments into a cohesive statement at InfoComm. Because of LG’s need to utilize these vignette pods at other shows, TSF was able to design these environments up front in a way that would allow them that luxury. For example, the Education Pod from InfoComm will very easily become the exhibit at ISTE, showing that good design results in cost-saving efficiencies down the road.